Research and analysis of the hottest LED lighting

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Research and Analysis on the pattern of LED lighting industry

from the successive resignation of the founders of Foshan Lighting and Rex lighting, it will consume the capital of the inquirer's accounting machine to the report on the industry chaos in CCTV's economic half an hour. The LED lighting industry has recently become the focus of media attention. Foreign brands are pressing on the border, relying on patents, domestic enterprises are fighting price wars, small and medium-sized enterprises are shuffling out, and even the national policy of "spring rain", the LED lighting industry has attracted too much social attention

from the successive resignation of the founders of Foshan Lighting and Rex lighting to the CCTV report on the industry chaos in economic half an hour, the LED lighting industry has recently become the focus of media attention. Foreign brands are pressing on the border, relying on patents, domestic enterprises are fighting price wars, small and medium-sized enterprises are shuffling out, and even the spring rain of national policies, the LED lighting industry has attracted too much social attention

although at present, it is still difficult for national brands to avoid the blow of foreign brand patents, it is undeniable that national first-line LED lighting brands such as aijiuwa have emerged and are beginning to have the strength to compete with foreign brands. In the future, the confrontation between the two camps 2. The buffer oil should be kept clean will soon take shape

foreign brands: hold high the sword of patent damolix

LED lighting has the advantages of high luminous efficiency, energy conservation and environmental protection, long service life, small size, safety, earthquake resistance and so on. It is another revolution of lighting sources after incandescent lamps and fluorescent lamps. It has been booming in all countries in the world, and China is no exception. In October 2010, the national development and Reform Commission and other six departments released the "opinions on the development of semiconductor lighting energy saving industry", which proposed that by 2015, the annual average growth rate of the output value of semiconductor lighting energy saving industry would be about 30%; It is estimated that by 2014, the market scale will reach 90.89 billion yuan, with an annual compound growth rate of 69.2%

the huge market cake makes multinational enterprises salivate. On May 25th, 2012, OSRAM, one of the world's two major light source manufacturers, settled in Wuxi, and is expected to form an output value of 2billion yuan in the next five years. OSRAM CEO Dane said that the investment in the new plant in Wuxi is 100million euros, and will continue to invest hundreds of millions of euros in the next five years, depending on the situation

Philips Lighting has maintained double-digit business growth in China. Its senior executives have publicly stated that the LED business accounted for 50% of the total business volume in 2015. In addition, Japanese LED lighting brands also act frequently: Japanese led leader Nichia chemical announced that 80% of LED lighting products will be produced in China in the future; Panasonic expanded its LED products in China to 60 models; Toshiba closed some Japanese factories and transferred production capacity to China

at present, 50% of the core technology patents in the global LED field are owned by a few large companies in the United States, Japan and Germany, such as OSRAM, Philips, Nichia chemical, etc. They continue to issue patents worldwide, as if only six kinds of sword of Damocles were listed in the cutting-edge new materials, which effectively restricts domestic brands. In recent years, the number of patent applications in the LED field accepted by China has increased significantly year by year. The top five countries in the number of LED patents applied for in China are Japan, South Korea, the United States, Germany and the Netherlands. Among them, Japan is far ahead in the number of 1306 patent applications, accounting for 24% of the total applications. For domestic led enterprises, since core patents are controlled by overseas manufacturers, enterprises are at risk of patent infringement at any time

national brands: Double breakthroughs in technology patents and cost control

foreign brands have formed a deterrent to national brands through patent monopoly, but most of the patent wars involving Chinese led enterprises have ended up with about 1/3 of the market share of other negative electrode material companies or a small amount of compensation. Some national brands adopt patent cooperation or strategic cooperation with foreign brands to avoid patent sticks. In February this year, zhenmingli signed a patent cooperation agreement with Philips; In April, Zhongming also signed a similar agreement with Philips

facing the patent encirclement of foreign brands, many national first-line LED lighting brands have chosen the strategy of technological breakthrough and cost control to deal with it

led leader ajuwa spent 3 years, invested about 300million yuan to carry out patented product research and development, carefully studied LED cooling modules, and finally obtained the world's top LED cooling technology patents, ensuring the competitive advantage of ajuwa products. Jian Zhisheng, President of aijuwa group, said that technological breakthrough is a difficult road, but for Chinese LED lighting enterprises, this is a road that they have to take

in the early stage of the development of China's LED lighting industry, the pressure of multinational enterprises will come one after another. Jian Zhisheng, President of ijuwa group, said that the industrial competition is a long-distance race. As long as we strengthen the accumulation of technology, there will be hope in the future. Today, the technology patent dilemma encountered by the national LED lighting industry is very similar to the dilemma faced by domestic computers in the 1990s and domestic household appliances in the early 21st century, but today Lenovo and Haier dominate the world, I believe that the LED lighting industry will have a place for Chinese brands in 10 years

sunjianning, CEO of China shangshun Lighting Co., Ltd., introduced that domestic LED brands can make innovations in many aspects in reducing costs, from design to packaging. At present, the price of their products has fallen to less than half of similar foreign products, which has aroused strong interest from foreign investors. To some extent, it also shows that Chinese led brands in the world are also full of confidence

in addition, in market competition, national brands also improve product value by improving services. Foreign brand LED lights are usually guaranteed for two years, while ijuwa has launched a service measure of one-year free replacement and five-year warranty. Coupled with the advantages of technology and price, ijuwa has exceeded foreign brands in sales in many markets. In June this year, aijiuwa moved its headquarters to Beijing, increasing the investment in the northern market channels, and was regarded as an important competitor by foreign brands

for the collapse of some small and medium-sized led enterprises, Zhang Xiaofei, director of the Institute of high tech industry, believes that it is normal for 10% to 20% of enterprises to suffer a reshuffle, which is the only way to make the impetuous LED industry return to rationality

more scholars are very optimistic about the LED lighting industry and national brands. In 2012, the national 12th Five Year special plan for the development of semiconductor lighting technology was released, announcing that the popularization of LED has become the trend of lighting development, and the development plans of many provinces and cities have also been launched one after another, which will usher in the market blowout period in the future. In addition, the support of relevant government departments for this national LED lighting brand is also increasing. It can be seen that national LED lighting brands have great potential

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