Research and Analysis on supporting policies of di

Research and Analysis on supporting policies for the digital publishing industry in 2012

the 2012 China digital publishing annual meeting was held in Beijing. Sun Shoushan, deputy director of the General Administration of publishing, said that digital publishing indicates the future development direction of the publishing industry, but China's digital publishing faces challenges such as single product form, relatively backward core technology, and large-scale expansion of foreign enterprises. The General Administration of publishing will improve the policies and regulations related to digital publishing, and the thermal insulation performance is also very stable and set the supporting management measures for digital publishing; Guide fiscal and tax policies to tilt towards the digital publishing industry

according to the data released by the General Administration of publishing, the operating revenue of digital publishing in 2011 reached 137.788 billion yuan, an increase of 31% over 2010, accounting for nearly 10% of the publishing operating revenue of 1.46 trillion yuan that year. At the end of the 12th Five Year Plan period, the total output value of digital publishing will reach 25% of the total output value of the publishing industry

SUN Shoushan pointed out that the next five years are a critical period for the development of the digital publishing industry. The General Administration of publishing will speed up the construction of digital publishing laws and regulations, and further issue supporting policies to support enterprises to become bigger and stronger

in the second half of the year, the General Administration will speed up the revision of laws and regulations such as the regulations on the administration of publishing and the Interim Provisions on the administration of online publishing services, and speed up the formulation and issuance of departmental rules such as the measures for the administration of media publishing services and the measures for the administration of Internet Literature Publishing Services. These policies and regulations require you to inspect the promulgation of temperature changes, which will provide a strong institutional guarantee for the digital publishing industry with accurate digital processing entering the growth stage of development

in addition, the General Administration of publishing actively communicates with the national development and Reform Commission, the Ministry of finance, the Ministry of science and technology and the central office of cultural resources, striving to obtain more special funds for the national cultural industry to promote the development of digital industry and technological innovation

the digital publishing industry is still in the development stage on the whole. During the 12th Five Year Plan period, the General Administration of publishing will give necessary support and preferences to leading digital publishing enterprises in many aspects, such as finance, taxation, construction land, investment and financing, import and export, and talent training and introduction. This includes not only traditional publishing enterprises, but also technology enterprises and platform operators. Sun Shoushan told

as digital publishing spans many industries, GAPP will continue to promote traditional publishing units, content providers, technology providers and channel operators to publish content, while the new generation of information technology industry will focus on strategic and leading industrial chain profit models, copyright protection, such as software, integrated circuits, new displays, cloud computing, big data, virtual displays, green computing, artificial intelligence and intelligent hardware Strengthen cooperation in four aspects of digital publishing standards, properly handle the interest demands of all links of the industrial chain, and promote all parties to form a joint force to seek win-win development of the industry

four challenges

the digital publishing industry is also facing new problems and challenges. Sun Shoushan pointed out that to sum up, there are the following four aspects:

first, in the transformation from traditional publishing industry to digital, there are single product forms, and there is a distance between input and output. Although most publishing units have recognized the importance and urgency of digital publishing, the vast majority of existing investment focuses on the establishment of a small digital publishing platform and the digitization of existing content. The proportion of digital publishing revenue in the total revenue of publishing units is not high. In contrast, in 2011, the digital publishing business revenue of the world's six major publishing groups accounted for 20% to 30% of the group's total revenue

secondly, the research and development of core technologies are relatively backward, and the development of commercial applications is insufficient. In recent years, in terms of core technologies represented by touch technology, display technology, identification technology and digital copyright protection technology, China's R & D and innovation capacity is seriously insufficient, resulting in OEM, imitation and vicious competition in the production link

for a few leading digital publishing technologies, commercial application development is seriously insufficient. Taking voice technology as an example, iFLYTEK's intelligent voice technology is top in the world, but in terms of application, it is still preempted by apple

third, the large-scale expansion of foreign digital enterprises to China is an urgent challenge for China's digital publishing enterprises

in recent years, Google, Microsoft, Facebook and other large foreign IT companies have successively stepped into the field of digital publishing; Apple, Amazon and other existing digital publishing enterprises have expanded to the upstream and downstream of the industrial chain; Pearson, penguin, Elsevier and other multinational publishing groups have achieved remarkable results in digital transformation, and these industry giants are eyeing the Chinese market

at present, most of China's digital publishing enterprises are small and scattered, with low profits and low brand awareness; And the competitiveness of large publishing groups is not enough. The overwhelming overseas army has also limited the growth period and opportunity period of China's digital publishing enterprises

fourth, the management and operation system is facing new changes. In the face of the ever-changing digital publishing products and emerging publishing formats, China is unable to control the content quality, digital copyright protection, market qualification access and other regulatory aspects. The most typical is that a considerable number of enterprises that have not obtained qualifications are engaged in digital publishing activities, which have not been effectively included in the management scope in time, leaving a regulatory gap

in addition, almost all traditional publishing enterprises have established digital publishing production departments, but the management system and mechanism still use the old model to manage new formats, which does not adapt to the industrial characteristics, development laws, business strategies and many other aspects of digital publishing